In Hong Kong, working family caregivers often face significant challenges but lack professional guidance, making it a struggle to strike a balance between caring for their elderly family members and their jobs. The venture aims to enhance the caregivers’ well-being by providing them with personalised consultation services as well as comprehensive and long-term care plans that enable them to maintain employment and health.

The venture addresses the issues by providing a mobile app for working family caregivers to seek advice, thus empowering them to care for the elderly with confidence and capability. After understanding the needs of the caregivers, consultants will design personalised care plans, while coordinators will research, compare, and recommend suitable care service options for the caregivers. Caregivers can update their plans according to their family situation. The venture aims to develop a prototype of the mobile app, gather user feedback, and make improvements.